Top 5 Interactive Video Trends in 2023: You Should Try

In the world of digital marketing, things are always changing. New types of ads and content formats are being introduced all the time. A few years ago, a 5-10 second video app called TikTok became very popular, with over 2 billion downloads. Because TikTok was so popular, other social media platforms like Instagram, Facebook, and YouTube added their own short video features such as Reels and YT Shorts. Short-form videos have become a way for young people to earn money while also studying and working. In this blog, we’ll talk about the top 5 interactive video trends. 

So let’s get started it.

Top 5 Interactive Video Trends –

Trend 1: 360-degree videos – 

360-degree videos are like virtual reality videos that allow you to look around in all directions. Many companies are using this type of video to show off their products or service and places. They’re good for companies because they can make people more interested in their stuff, and they’re also affordable to make and share. 

For people, they’re fun and can help them to decide what they want to buy. They can also be used for educational things, like taking a virtual tour of a museum. 

Overall, 360-degree videos are a cool new way for companies to advertise and for people to have fun and learn.

Trend 2: Personalized videos –

Personalized interactive videos are those videos that are customized for each viewer, based on their choices and interests. These videos have interactive elements like quizzes, polls, and clickable buttons to help you choose what you want to watch next, so you can be a part of the story. Companies use personalized videos to suggest products and create custom travel plans.

Personalized videos are good for both brands and customers. They make customers more loyal, drive sales, and provide a better customer experience.

These videos are an effective way for brands to connect with their audience and create a unique experience for each viewer.

Trend 3: Gamified videos – 

Gamified interactive videos are a new trend in marketing that brands are using to get people interested in their products. These videos are like games with challenges and rewards. For example –

Nike created a game called “Zoom City,” which allowed users to race through a virtual city while wearing Nike shoes. The game was designed to promote the company’s new line of shoes, and  A lot of people liked the game and it made them interested in buying the product. 

Brands like gamified videos because it makes people want to learn more about their products, and it helps them sell more. We’ll probably see more of these videos in the future!

Trend 4: Shoppable videos –

Interactive shoppable videos are a type of video that allows consumers to purchase products directly from the video content. Shoppable videos have clickable links and buttons that redirect you to the products you want to buy. Brands use these videos to show you their products in a more engaging way and make it easy for you.

Many brands are using shoppable videos to create unique and memorable shopping experiences for their customers. Shoppable videos are a new way for brands to engage with their customers and increase sales. 

These videos are making it easier to shop online and helping brands to have better relationships with their customers.

Trend 5: Live videos –

Live interactive videos are online videos that happen in real-time. This allows viewers to interact with the people in the video and other viewers. Brands use live videos in different ways like showing new products, behind-the-scenes looks, interviews, and answering questions. 

Live videos are good for brands because they can talk to their viewers directly, which makes people feel like they are part of a community. Brands can also get feedback from viewers immediately, which can help them make better products. 

Overall, Live interactive videos are a great way for brands to connect with people and make them feel like they are part of a group. People also learn new things from live videos.

Conclusion –

As technology gets better, interactive videos will become more important for businesses to communicate and market their products. By these Interactive Video Trends and To keep up with the times, companies and content creators should keep track of the latest trends and use interactive videos in their marketing to stay competitive.